FLAMA Eyewear designer frames for independent opticians and optical stores

Professional access for independent opticians

Differentiated product

Repairable system

Professional selection

Designer eyewear for independent opticians with a differentiated product

Access the Flama® professional catalogue, B2B terms and sales arguments to introduce modular, repairable eyewear with high perceived value into your optical store.

Seen in
  • Forbes
  • Esquire
  • Binary.
  • GQ
  • Fashion Network
  • 20/20 Europe
RR Raw Refined acetate temple with Flama® MRS® Modular Repair System
MRS® · Modular Repair System RR Raw Refined · Acetate

Differentiated product

A recognisable proposal for opticians who want to elevate their selection beyond standard frames, with a visible MRS® system that is easy to explain in store.

Professional selection

We work with points of sale aligned with design, service and long-term value built around repairable products.

10 years of product judgement

A decade of product development, optical engineering, proprietary modular systems and direct learning from the professional channel.

Designed for opticians who need a clear, technical product story that is easy to defend in store.

Flama® combines designer vision, visible mechanical architecture and repairable service so opticians can sell frames with a distinctive argument, perceived value and professional continuity.

Differentiation from mass-market collections.
Visible technical argument to explain at the counter.
Service and repair as part of the value.
Professional access with catalogue and B2B terms.
European independent eyewear brand based in Valencia with professional presence at SILMO Paris.

A frame designed so the optician can explain value, construction and service directly from the product itself.

Repairable modular system.
Exposed screws and architecture.
Technical argument for professional sales.
Flama® Gunmetal Sun MRS system Visible hinge Repairable service

Flama® turns visible engineering into a professional sales argument: repairable product, replaceable components and architecture designed to extend the frame’s useful life.

Detail of Flama® proprietary hinge and Torx screw Proprietary hinge
Detail of Flama® visible architecture, screws and front-temple connection Visible architecture
Flama® frames with visible system and a variety of coloured acetates Visible system · Colour
10 Years
useful life

Servicio Artefact® supports this architecture with a long-term maintenance and repair system, allowing components to be replaced and product value to be sustained in store.

Professional use: orders of 16 units or more include the proprietary Flama® Torx tool set for the MRS® system.

Blue Flama® frame with front, metal piece, screws and visible architecture Visible modular architecture
Market validation

What professionals who have already tested Flama® are saying.

“I didn’t even have time to display them in the optical store.”

“I opened the box and sold two straight away, the blue ones and the green ones.”

“I’m going to have to place another order soon.”

Three product families. One technical criterion.

The catalogue is organised around one shared principle: eyewear conceived as functional artefacts, with structural coherence, professional service and a useful life that extends beyond the season.

Acetato MRS®

FLM11 to FLM15 translate the MRS® system into an RR · Refined Raw acetate construction: split finish, machined surfaces and a fully removable stainless steel architecture. An expressive, repairable family prepared for professional maintenance through Servicio Artefact®.

FLM11-FLM15 Optical + sun Acetato RR

Titanio MRS®

FLM16 to FLM19 consolidate Flama® as a technical collection: titanium front, beta titanium temples and nosepad, and MRS® integrated into the load-bearing structure. Less weight, greater dimensional stability and a construction made for intensive urban use.

FLM16-FLM19 Optical + sun Black gun · silver satin · golden satin

FLAMA LAB

PSY, DDC and DELIMITA take Flama® cultural research into high-impact capsules. Short series, a more experimental reading and pieces with conversational power for optical stores looking not for volume, but for intentional selection.

3 modelos Limited edition Capsule product

This is not a generic contact form: it is an access request to review fit, send the professional catalogue and start a commercial conversation with useful information.

Professional catalogue

A selection of models and materials designed to assess fit in store.

B2B terms

Commercial information for the point of sale after validating the professional profile.

Sales argumentary

Technical and differentiating keys to explain Flama® to the end customer.

Support and service

Information on repair, maintenance and professional orders.

1

You request access

You fill in the form with the basic details of your optical store or company.

2

We review the profile

We validate city, professional profile and commercial fit before sending terms.

3

You receive the next step

We send you the catalogue, professional terms and a direct path forward according to your preference: a commercial visit to your store, an invitation to the Flama® showroom in Valencia, a meeting at key industry trade fairs or a satellite sample-set agreement to receive it at your point of sale.

We answer the key questions before requesting professional access: terms, fit, service and next steps.

Professional terms are sent after reviewing the optical store profile. As an operational reference, orders of 16 units or more include the proprietary Flama® Torx tool set for the MRS® system.
Flama® prioritises points of sale aligned with design, service and professional positioning. We understand exclusivity as a mutually beneficial partnership. That is why we review the area and commercial profile to ensure the right alignment. We offer geographic exclusivity to protect your positioning and help your optical store consolidate its area with the same exclusivity and character as our brand.
A Flama® partner optical store receives commercial, technical, visual and training support: digital content for social media, technical sheets, sales arguments, physical presentation materials and digital training materials to activate Servicio Artefact® from its own point of sale. The opening order includes the Flama® Living Archive and the proprietary Flama® Torx tool set for the MRS® system.
Flama® frames are developed around repairable mechanical systems such as MRS · Modular Repair System, designed to enable professional service, component replacement and extended useful life. With the first order, the optical store receives the Flama® Torx set, with tools and spare parts for basic or urgent in-store interventions. Servicio Artefact® also supports the optical store and end user from our own workshop in Valencia, with repair and component replacement beyond the applicable legal warranty whenever technically feasible. The standardisation of proprietary systems in Flama® product development guarantees compatible parts for repairing Flama® eyewear.
The landing page already captures country and city to guide the commercial response. Expansion by language and geographic campaigns is prepared through specific routes for each market.
Complete the professional access form with your optical store or company details. We will review the profile and send you the catalogue, B2B terms and the next commercial step.
Flama® — contact

Request professional
access to Flama®

Tell us about your optical store or company and we will send you the professional catalogue, B2B terms and next steps.

Request professional access